<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Cloud on Murat Eksi</title><link>https://murateksi.com/tags/cloud/</link><description>Recent content in Cloud on Murat Eksi</description><generator>Hugo</generator><language>en-us</language><lastBuildDate>Thu, 22 Jan 2026 09:00:00 +0100</lastBuildDate><atom:link href="https://murateksi.com/tags/cloud/index.xml" rel="self" type="application/rss+xml"/><item><title>How to Sell Cloud Transformation to Executives Who Have Been Burned Before</title><link>https://murateksi.com/posts/selling-cloud-transformation-to-executives/</link><pubDate>Thu, 22 Jan 2026 09:00:00 +0100</pubDate><guid>https://murateksi.com/posts/selling-cloud-transformation-to-executives/</guid><description>Every enterprise executive who has been in their role for more than three years has a cloud horror story. The migration that came in at three times the original budget. The lift-and-shift that lifted costs without shifting any outcomes. The cloud-native rewrite that took two years and still is not done.
When you walk into a room to propose a cloud transformation, you are not starting from zero trust. You are starting from negative trust.</description></item></channel></rss>