Updated April 2026. The pattern of this page follows nownownow.com.

The quarter’s work

The Nordics Professional Services practice is in the middle of a three-customer portfolio that closes in Q3. Two are GameTech, one is industrial. The commercial side is well-set. The architecture reviews are where the quarter gets won or lost.

Shipping the practice playbook for how we sell platforms versus products, internally. Most of the deals I have seen close in the last twelve months closed because an architect said something specific and credible at the right meeting. That is a practice, not a personality trait. Writing it down.

The bench

Building ReelForge on nights and weekends. Swift and SwiftUI, AVFoundation for video, CoreImage for the pixel work, Ollama on a Mac Mini M4 running headless as the inference box, Groq API as the fallback when the local model is wrong about a frame. The first version shipped in a single afternoon. The interesting problems started the next morning.

What I am reading

  • Claude Shannon, A Mathematical Theory of Communication. Fourth pass. Still finding new things.
  • Tyler Cowen’s GOAT on Mokyr. Slowly.
  • The annual reports of three of my customers, because it is the only way to know what matters to them next quarter.

What I am writing

One essay every other Sunday. The current draft queue:

  • A piece on why enterprise deals close on the architect’s meeting, not the CFO’s.
  • A follow-up on AI-ready architecture, specifically on the organizational constraints people pretend are technical ones.
  • Notes on running a nine-language operating model inside a single consulting practice. Why code-switching is not the problem.

What I am not doing

Advisory or consulting engagements outside AWS. Speaking slots that would take me away from the Q3 customer portfolio. Conferences where the audience is other salespeople.

Elsewhere