Most enterprise cloud deals are lost in the architecture review, not the commercial negotiation. I close the ones that aren’t.
Technical seller. Operator. Writer.
Now building ReelForge. Q2 2026.
The AE who brings the right architect wins before the pricing conversation begins.
Architecture is downstream of organizational design. Fix the org and the diagram redraws itself.
A cleaner data layer beats a cleverer model. Every time.
Programs that ship on time ship because someone said no early.
The essay is not the opinion. The essay is the work that produces the opinion.
Altitude is a liability when you stop talking to the people doing the work.
$30M+ in platform revenue closed across EMEA. Deals won in the architecture review, not the commercial negotiation.
Led 50+ consultants across FinTech, GameTech, and Manufacturing. 200% of target, 10/10 satisfaction across the book.
Essays on selling to technical buyers, AI-ready architecture, and the operator’s craft. Read by the people doing the buying.
At this altitude, the deal is won in the quarter before the forecast. Pipeline is a trailing indicator; trust with the architect is the leading one.
The practice that did not exist on a slide last year has to exist in the pipeline this year. You build it by picking the first three customers well.
You learn the craft by delivering. Seventeen projects, zero below a 9/10. Patterns start to repeat and you start to see them before the customer does.
Security is where your judgment gets tested publicly. The Bar Raiser seat is how the organization decides whether it trusts you to make calls alone.
The apprenticeship. Six end-to-end customer projects in eighteen months teaches you more about shipping than any architecture diagram ever will.
| Industry | Scale | Problem | Outcome | Case study |
|---|---|---|---|---|
| Nordic telematics | 1.6M+ vehicles | Message ingestion at 200K msg/sec, legacy stack folding under load | Serverless IoT platform, live in production, cost flat through 3x growth | Case → |
| European media | Bundesliga, 36 clubs | Real-time match telemetry with ML-scored moments for broadcast | +30% fan engagement on live products, new licensable data surface | Case → |
| Enterprise security | 10+ Fortune 500 adopters | Multi-account security posture without a product budget to spend | Open-sourced Security Hub solution, adopted beyond the original customer | |
| Industrial SaaS | 6,000+ companies served | Predictive maintenance at fleet scale, sparse labelled failure data | Platform shipped with a 25-person delivery team, 10/10 CSAT | |
| EMEA consulting practice | 137 consultants / quarter | Serverless know-how concentrated in too few people to scale | Region-wide bootcamp, talent pipeline de-risked at the practice level |
A legacy telematics platform was folding under load. We rebuilt the ingest layer on serverless primitives. Cost held flat through 3x traffic growth. Here's what that took.
Read the case →The Deutsche Fußball Liga wanted broadcast-grade real-time insights during matches. We built the platform that scores match moments in under two seconds of latency, for every live broadcast.
Read the case →Engagements tend to take one of three shapes. Not a menu. A pattern.
Long-horizon partnership
The deal that defines the quarter. Multi-year platform work where I'm the named commercial lead, the architect signs the paper, and the outcome shows up in the customer's annual report.
Two at a time. Anchor work is the thing that fails when you try to run a third one in parallel.
Focused engagement on one decision
A single architecture review, deal review, or program reset. Typically before the commercial conversation, or when a program has drifted and needs an honest second read.
I don't chair steering committees on Review work. If it needs ongoing governance, it's an Anchor.
Connection or introduction
An intro to the right architect, the right founder, the right operator. These are the highest-leverage thirty minutes in my calendar and they happen for free.
I only introduce people I have actually worked with. If I don't know them well, I say so.
Not currently taking advisory or consulting engagements outside AWS. This is how the work looks when it does happen.
Current craft Q2 2026
The most effective sellers in enterprise technology aren't traditional salespeople. They're engineers who learned to connect technical depth with business outcomes.
There’s a persistent divide in enterprise technology between “the people who build” and “the people who sell.” Engineers look at salespeople with suspicion. Salespeople look at engineers as resources to be deployed on calls. Both sides lose.
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What you won’t find here: vanity AI demos, lift-and-shift migrations sold as transformation, or a slide that says “synergy.”
For enterprise cloud, complex Nordics and EMEA engagements, or to argue with an essay, the fastest path is email.
Founders: if you’re pre-seed in infra, devtools, or applied AI, the cold email bar is low. Send the thing you’re building.
Current availability